"THE CUSTOMER
WHO NEVER COMES BACK."
I'm a nice customer. You all know me. I'm the one who
never complains, no matter what kind of service I get.
I'll go into a restaurant and sit quietly
while the waiters and waitresses gossip and never bother to ask if anyone has taken my order. Sometimes a party that came
in after I did gets my order, but I don't complain. I just wait.
And when I go to a store to
buy something, I don't throw my weight around. I try to be thoughtful of the other person. If a snooty salesperson gets upset
because I want to look at several things before making up my mind, I'm just as polite as can be. I don't believe rudeness
in return is the answer.
The other day I stopped at a full service gas station and waited for
almost five minutes before the attendant took care of me. And when he did, he spilled gas and wiped the windshield with an
oily rag. But did I complain about the service? Of course not.
I never kick. I never nag. I
never criticize. And I wouldn't dream of making a scene, as I've seen some people do in public places. I think that's uncalled
for. No, I'm the nice customer. And I'll tell you who else I am.
I'm the customer who never
comes back!
When I get pushed too far, I just take my business down the street to places where
they're smart enough to hire and train people who appreciate nice customers. And the world is filled with nice customers,
just like me, who can put anyone out of business.
I laugh when I see you frantically spending
your money on expensive advertising to get me back, when you could have kept me with a few kind words, a smile, and some good
service.
I don't care what business you're in. Maybe you live in a different town; maybe I've
never heard of you. But if you're going broke or your business is bad, maybe there are enough people like me who do not know
you. I'm your customer who never comes back.
